Articles Tagged ‘Toronto Star’
Toronto Star boosts its ad business with Chop Steakhouse & Bar partnership
The restaurant chain has inked a one-year advertising sponsorship deal with the daily.
Industry News: Amazon launches AI ad product within its DSP platform
Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.
The Toronto Star debuts Tropicana-sponsored Taylor Swift magazine
Tropicana, the lead sponsor of the magazine, worked with Dentsu X to craft “Taylor-made” content.
For its first campaign, Safehaven bets on traditional media with a twist
The organization is launching a campaign to raise awareness of its support for children with medical complexities.
Canadian news organizations sue OpenAI together
The lawsuit addresses the issue of content scraping and the use of content without permission or compensation.
Toronto Star contextual campaign speaks to Americans’ post-election angst
The paper’s campaign invites U.S. citizens to read up on Canada before they move here.
Torstar is rolling out a podcast network
The announcement coincides with the release of the latest season of the Star’s true crime show, Suspicion.
Nicole MacIntyre steps into EIC role at Toronto Star
After three years as deputy editor, the move is the natural next step, according to Anne Marie Owens, the current editor.
Postmedia and Torstar owner end merger talks
The companies were unable to agree on terms that would have accelerated media consolidation in Canada.
Postmedia and Toronto Star owner confirm merger talks
While no agreements have been reached, a combined entity could reduce debt and offer greater scale to better compete in today’s news industry.
GroupM commits part of its ad buying to Torstar
The agency group’s Canadian arm is delivering locally on a global priority.
Torstar brings entrepreneurship podcast to new heights
Between Us with Wes Hall has new sponsors and expanded distribution through Air Canada for its second season.
Arbitrator awards Jordan Bitove ownership of Torstar
The change is part of a resolution with business partner Paul Rivett, who claimed an impasse on the future of the company.
Spotted! Climate change melts The Toronto Star’s newspaper boxes
The OOH experience is the first of several that will promote different areas of the newspaper’s coverage.
Marina Glogovac hired as president and CEO of Toronto Star
The company has also promoted Neil Oliver to president and CEO of Metroland Media.
