After several weeks without leading the AdEase TV ranking, Tim Hortons has returned to the top spot during the week of Dec. 2 to 8.
The latest AdEase report shows that the QSR scored 2,653 combined occurrences last week, coming in second in Vancouver and Montreal, and third in Calgary and Toronto. The previous TV buying week, it came in second place overall, with 2,732 total occurrences.
With 2,582 combined instances, Leon’s Furniture was the second most active advertiser, followed by Crave TV with 2,056 and The Brick Warehouse with 1,983. While Leon’s decreased its spend since last week, Crave and The Brick increased their buying.
Coca-Cola Beverages topped the list of advertisers that moved up the most in Vancouver and Calgary, while Petsmart led the way in Toronto and Sports Experts Sporting Goods Stores in Montreal. Among the categories that moved up the most on the list were jewelry stores, pharmacies and drug stores, pet shop and supply stores, and food delivery services.
Vancouver
Advertisers
1. Leon’s Furniture: 656 (1)
2. Tim Hortons: 621 (2)
3. Petsmart Canada: 527 (9)
4. The Brick Warehouse: 429 (3)
5. Coca-cola Beverages: 427 (71)
6. PC President’s Choice: 412 (4)
7. Canadian Tire: 393 (19)
8. London Drugs: 363 (36)
9. Doordash: 362 (18)
10. CIBC Bank: 358 (7)
Categories
1. Quick Serve Restaurants: 2046 (1)
2. TV & Streaming Services: 1588 (3)
3. Furniture Stores: 1451 (2)
4. Department Stores: 925 (4)
5. Food Delivery Services: 848 (6)
6. Advisory Services: 762 (5)
7. Pet Shop & Supply Stores: 675 (8)
8. Jewelry Stores: 666 (13)
9. Import SUVs Corporate: 599 (7)
10. Candy, Candy Bars, Caramels, Chocolate & Fudge: 515 (12)
Calgary
Advertisers
1. The Brick Warehouse: 908 (2)
2. Leon’s Furniture: 785 (1)
3. Tim Hortons: 606 (3)
4. London Drugs: 565 (17)
5. Petsmart Canada: 527 (10)
6. Government Of Alberta: 428 (34)
7. Coca-cola Beverages: 404 (70)
8. Skipthedishes: 394 (16)
9. CIBC Bank: 392 (5)
10. Canadian Tire: 373 (18)
Categories
1. Quick Serve Restaurants: 2076 (2)
2. Furniture Stores: 2026 (1)
3. TV & Streaming Services: 1520.5 (3)
4. Food Delivery Services: 933 (5)
5. Department Stores: 879 (4)
6. Grocery Stores & Supermarkets: 711 (20)
7. Jewelry Stores: 619 (12)
8. Pet Shop & Supply Stores: 618 (7)
9. Import SUVs Corporate: 609 (8)
10. Pharmacies & Drug Stores: 575 (22)
Toronto
Advertisers
1. Leon’s Furniture: 1141 (1)
2. Interprovincial Lottery Corporation: 836 (3)
3. Tim Hortons: 727 (4)
4. McDonald’s: 694 (6)
5. Today’s Shopping Choice: 660 (7)
6. The Brick Warehouse: 646 (2)
7. Popeyes Restaurant: 641 (10)
8. Petsmart Canada: 630 (17)
9. Crave TV: 581 (9)
10. University Health Network: 554 (11)
Categories
1. Quick Serve Restaurants: 3195 (2)
2. TV & Streaming Services: 2316.5 (3)
3. Furniture Stores: 2146 (1)
4. Department Stores: 1079 (5)
5. Jewelry Stores: 1078 (6)
6. Food Delivery Services: 1015 (8)
7. Online Casinos: 895 (9)
8. Online Retail: 855 (7)
9. Lottery Draws: 836 (4)
10. Pet Shop & Supply Stores: 770 (16)
Montreal
Advertisers
1. Crave TV: 1475.5 (1)
2. Tim Hortons: 699 (2)
3. Dormez-vous Sleep Centers: 555 (4)
4. Ford Motor Company: 425 (13)
5. Sports Experts Sporting Goods Stores: 395 (18)
6. BCE (Bell): 390 (6)
7. Subway Restaurants: 348 (8)
8. Gouvernement Du Quebec: 319 (14)
9. Today’s Shopping Choice: 317 (11)
10. McDonald’s: 295 (7)
Categories
1. TV & Streaming Services: 2184.5 (2)
2. Quick Serve Restaurants: 2044 (1)
3. Furniture Stores: 840.5 (3)
4. Mattress Stores: 767 (4)
5. Sporting Good Stores: 579.5 (12)
6. Food Delivery Services: 537 (11)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 495.33 (9)
8. Department Stores: 469 (6)
9. Online Retail: 408 (10)
10. Dine-in Restaurants & Bars: 377.33 (7)
Canada Specialty
Advertisers
1. Tim Hortons: 3142 (2)
2. Sleep Country: 2551 (1)
3. Crave TV: 2314 (3)
4. Canadian Tire: 2161 (19)
5. Downy: 1781 (13)
6. Tide: 1751 (35)
7. Petsmart Canada: 1710 (18)
8. Amazon Canada: 1604 (4)
9. Febreze: 1539 (28)
10. Swiffer: 1417 (25)
Categories
1. Quick Serve Restaurants: 9672 (1)
2. TV & Streaming Services: 4904.5 (3)
3. Furniture Stores: 4479 (2)
4. Department Stores: 4334 (4)
5. Mattress Stores: 2819 (5)
6. Dine-in Restaurants & Bars: 2569 (6)
7. Online Casinos: 2120 (10)
8. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2052 (8)
9. Pet Shop & Supply Stores: 1971 (14)
10. Food Delivery Services: 1968 (9)