Meltwater, a global provider of media, social and consumer intelligence, has announced a new partnership with Relo Metrics, as well as a new integration with Snap.

First, the partnership with Relo Metrics, a sports measurement platform, is meant to transform how sports and entertainment customers measure and maximize sponsorship performance in the digital landscape. According to Meltwater, the new collaboration will enable brands to unlock insights with Relo’s AI-powered sponsorship analytics platform alongside Meltwater‘s media intelligence solutions.

Now, Meltwater customers will be able to gain access to insights on sponsorship performance including media values and impressions, alongside all the other channels of measurement in the Relo and Meltwater platforms.

“By providing even more insights into media and sponsorship measurement we are unlocking a massive, previously untapped source of brand value,” said Jay Prasad, CEO of Relo Metrics. “By adding additional media insights alongside broadcast and social exposure, we’re empowering rights holders, brands, and agencies to see the full picture of their sponsorship performance, and ultimately drive more strategic and data-backed decisions. This is a huge leap forward in delivering actionable insights that transform how sponsorships are valued.”

The integration with Snap also makes Meltwater the first social listening platform to provide Snapchat-specific insights for brands and agencies to inform their advertising and content strategies on the platform.

According to the company, this integration will allow users to have a more comprehensive understanding the performance of campaigns on Snapchat. The integration also includes image recognition to measure brand exposure and ROI of sponsorship activities with AI generated tags on video and image content that can highlight brand names, logos and more. It will also help spot trends, and measure competitors content performance.

“Meltwater‘s integration with Snapchat represents a new milestone in social listening, enabling brands to gather meaningful public insights from Snapchat’s platform to help them stay informed, competitive, and engaged with their audiences,” said Ali Rana, global head of revenue partnerships, Snap.