Vistar, a global provider of OOH media, is partnering with NextGrad, which is North America’s only ad network devoted to promoting post-secondary institutions to high school students.

According to Vistar, this partnership will have Vistar power NextGrad’s digital out-of-home (DOOH) network end-to-end across over 1,100 high schools in the United States and Canada. NextGrad is currently live on Vistar’s Ad Server, Player and supply-side platform (SSP) in the U.S., with expansion plans underway in Canada, to be completed in 2025.

“By leveraging our end-to-end technology solutions, NextGrad is not only streamlining operations but also setting a new standard for engagement in the education sector,” says Matt Fitzgerald, director of enterprise sales at Vistar Media. “We’re proud to support their mission of connecting with students across North America in a meaningful and impactful way.”

NextGrad has digital signage in high schools, which deliver content during school hours throughout the academic year. The DOOH network receives around 1.3 billion impressions each year, directly to Gen Z and Gen Alpha. Vistar’s technology has improved NextGrad’s ability to securely manage its inventory, distribute ads and monitor its network, while working closely with advertising partners including colleges, universities and military organizations.