While winter hit Toronto hard this weekend, there was at least one spot in the city that fought back with warm weather all the way from Costa Rica. Well, what looked like warm weather anyway.

In collaboration with immersive technology firm HiroXR, Eat It Up Media (EIUM) launched the “Pura Vida” campaign at Harbourfront Centre, on February 14 to entice folks to visit Costa Rica.

The immersive experience from Visit Costa Rica, invited visitors to step into a vibrant Costa Rican jungle within a container, drink complimentary hot chocolate, and enter a web-based augmented reality portal, which let people explore a Costa Rican experience through their smartphone screens. Vox International is Visit Costa Rica’s agency of record.

The stunt marks the first campaign created and run by EIUM after the media company secured the exclusive rights to media and sponsorship at the Harbourfront Centre.

The Harbourfront Centre has an estimated 6.6 million visitors annually and 88.2 million impressions on-site. The Costa Rica campaign comes after EIUM ran a Christmas activation for Dior in the Distillery District, for which EIUM also has exclusive rights, that earned 2.2 billion impressions.

With its cultural programming, live events, and community festivals, Robert Deckelbaum, co-founder of EIUM, says that “The Harbourfront Centre is one of the premium outdoor destinations in the city of Toronto, and we feel that we can reinvigorate it with contextual campaigns that help bring dynamic experiences to the area.”