The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has partnered with Toronto-based analytics company AdEase Media Intelligence to give its members access to AdEase’s AI-driven sales tools.

The tools include AdEase’s Spotlite mobile app, which provides data on advertising campaigns that have been launched in the previous seven days, as well as those that have been active in the market for several months. Users can categorize campaigns by industry, company and brand, as well as set up alerts to be notified of new ads from specific brands, according to AdEase.

COMMB says the tool will enable its members to see which brands are advertising, where and how often through real-time campaign tracking, competitor insights and market trend analysis directly on mobile devices.

“COMMB’s mandate to facilitate the growth of out-of-home in the Canadian market aligns with this partnership focused on prospecting and lead generation in the advertising space,” interim COMMB president Adam Butterworth says. “The collaboration between both parties delivers enhanced value and empowers COMMB members with commercial insights and new business opportunities.”

AdEase Media Intelligence automates data collection and real-time monitoring across TV, radio, print, flyers, e-commerce and online platforms.

AdEase launched Spotlite in January 2024 to allow advertisers to track active TV and radio campaigns. The app’s library contains more than 9,000 campaigns spanning more than 140 categories, including automotive dealerships, body and skin care and food and beverage stores. Almost 1,100 of these campaigns were launched last year.