RBC buys the top: Media Monitors

The bank bought the most airtime in Toronto for the week of April 10 to 16.

RBC Royal Bank was on top of the radio buying charts for the second straight week in Toronto, buying the most advertising in the city for April 10 to 16, according to the latest Media Monitors report.

The financial company was followed by McDonald’s, which joined the list at #2. OLG moved up to #3 from #5, and was followed by another new entry from Mazda at #4. Hudson’s Bay moved to #5 from #35, closing out the top of the list in the city.

It Montreal it was new entry Finances Quebec in the top spot.

Hudson’s Bay moved up to #2 from #17, followed by Space, which joined the list at #3.

RE/MAX moved up one spot to #4 from #5 and Mitsubishi Mirage moved up to #5 from #8, rounding out the top of the chart.

Toronto:

By brand

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By category

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Montreal:

By brand

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By category

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