A new partnership was formed this week between Montreal-based communications company Quebecor and Quebec-based theme park La Cité de l’Énergie.

The five-year partnership includes renaming of the theme park’s outdoor amphitheatre to Amphithéâtre Québecor, as well as media and publicity hosted on all of Quebecor’s platforms.

According to Katia Villeneuve, regional sales director for the Mauricie, Estrie, Centre-du-Québec and Montréal regions for Quebecor, the partnership aims to increase awareness of La Cité de l’Énergie, which centres around the history and industrial heritage of Québec’s Mauricie region.

Because of Quebecor’s own interest in the province’s cultural development, Villeneuve says “it made sense that we would promote and help La Cité de l’Énergie reach more Quebecers in the whole province of Quebec.”

According to La Cité de l’Énergie, 150,000 people visit its various attractions annually, which include a science centre, museum of former Prime Minister Jean Chrétien, theatrical shows and a cruise along the local St. Maurice river.