Standard Media Index has released the Canadian Pricing Intelligence Suite, which aims to give local media agencies and advertisers accurate pricing insights across screens.

Much like the SMI Core product – which delivers spending levels, trends and other ad intelligence across traditional and digital platforms – data in the Pricing Intelligence Suite is based on actual spend data from SMI’s partners, representing $6.3 billion in Canadian advertising spend.

The Canadian Pricing Intelligence Suite includes digital CPMs for streaming video and audio, as well as linear TV effective CPMs. SMI first introduced this advanced suite of pricing intelligence tools to the U.S. market last summer, addressing the increased need for better visibility into cross-screen spend and pricing.

“Pricing transparency enables the market to fairly determine what pricing should be, for both the buy- and sell-side,” said Darrick Li, managing director, Canada at SMI, explaining that SMI’s product enables advertisers to gain a holistic view of the marketplace to make effective ad buys, while publishers can better understand what premium they can charge to make the most of their inventory and audience.

SMI’s Digital CPM allows clients to compare pricing across the digital ecosystem, including broadcaster VOD, OTT pureplay, programmatic, social buys, podcasts and streaming audio. New data sets enable clients to access average CPM by publisher, placements, ad type, ad format, publisher type, as well as price impact attribution, weighted by targeting tactic, ad format, ad duration and buy type.

The tool also offers datasets for linear TV eCPMs. By combining SMI’s TV unit-level pricing data, taken from real agency spend, with third-party viewership and impressions data from leading measurement companies, the new product suite will include TV eCPM for standard demo-based audiences.