Articles Tagged ‘Standard Media Index’

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Banks and cars make up nearly half of programmatic video spend

SMI data also finds that CPMs for podcasts are nearly double the rest of streaming audio

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SMI releases suite of tools to offer more insights into ad pricing

The Canadian Pricing Intelligence Suite addresses the need for better visibility into cross-screen spend and pricing.

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What 2021 advertising spend says about 2022 trends

SMI’s Kelly Fedoruk explains why it seems media channels like OOH and product categories like travel could return to pre-pandemic investment levels.

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Search and social drives digital ad spending even higher

According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.

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Digital ad spend is now 35% higher than TV

SMI’s look at spending in Q2 2021 shows Canada is now recovering faster than all other English markets.

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Canadian ad spend recovery outpacing other markets

SMI’s Q2 data shows spending was up 77% in Q2, suggesting the country is back into growth mode.

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Who is benefiting most from ad spending recovery?

Standard Media Index shows digital is delivering as predicted, but that has favoured some companies more than others.

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Could Canada’s ad spend recovery be swifter than other countries?

SMI’s data shows that digital was barely down this quarter, and TV is faring better here than in other nations.

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Why Twitch’s inventory coming to Amazon matters

Buyers and experts on why this is a win in terms of audience, cost and more.

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Canada’s ad market among the hardest hit by COVID

Despite an “astonishing” Q2, signs show that improvement is on the horizon.

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People Moves: SMI hires seasoned marketer

Plus, Camden hires a VP from the vendor side, and XMC nabs a sponsorship veteran.

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Pandemic affecting ad spend much more than 2008 financial crisis: Report

Canada’s total ad spend dropped by more than 36% during the spring, but all Anglo markets showed signs of recovery in June.

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Digital spend sees slight recovery, but still well below last year

Ecommerce is helping to drive digital investment upward, but May’s spend was still 41.2% lower than May 2019.