Articles Tagged ‘Standard Media Index’
Digital and traditional media spend show YoY increases in April
The only traditional media to see growth was radio and linear TV, which recovered from last year’s decline.
Ad spend dips in Q3, but digital ad spend a bright light: report
Despite a double-digit decline in overall ad spend this past September, the growth of ad-supported digital TV in Canada bodes well for buyers.
Canadian ad spending flat through first half of 2023
The latest SMI figures show that streaming, online video, podcasts and OOH are maintaining their recent growth.
Media spending fell in October, but recession might not be entirely to blame
However, SMI’s latest data also shows that many big advertiser categories have cut investment across platforms.
September is the fourth month of 2022 to see ad investment decline
Despite overall dips, a few outlier industries did manage to finish Q3 up compared to last year.
Social still has the lowest CPM among video platforms
Meanwhile, OTT has the highest of all rates.
What’s behind Canada’s ad spending dip?
Darrick Li, managing director for Canada at Standard Media Index, explains a reversal of the continued growth.
Canadian ad spending dips for the first time in more than a year
SMI data shows that digital spending dipped 4% after 22 months of growth.
Canadian ad spending grew by 2% in May
The latest SMI report also show that trends in digital, TV and OOH are continuing through Q2.
Canadian ad investment is beginning to level off
However, new data from SMI shows that some platforms are still seeing strong momentum through April.
Banks and cars make up nearly half of programmatic video spend
SMI data also finds that CPMs for podcasts are nearly double the rest of streaming audio
SMI releases suite of tools to offer more insights into ad pricing
The Canadian Pricing Intelligence Suite addresses the need for better visibility into cross-screen spend and pricing.
What 2021 advertising spend says about 2022 trends
SMI’s Kelly Fedoruk explains why it seems media channels like OOH and product categories like travel could return to pre-pandemic investment levels.
Search and social drives digital ad spending even higher
According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.
