Articles Tagged ‘Standard Media Index’

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Why Twitch’s inventory coming to Amazon matters

Buyers and experts on why this is a win in terms of audience, cost and more.

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Canada’s ad market among the hardest hit by COVID

Despite an “astonishing” Q2, signs show that improvement is on the horizon.

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People Moves: SMI hires seasoned marketer

Plus, Camden hires a VP from the vendor side, and XMC nabs a sponsorship veteran.

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Pandemic affecting ad spend much more than 2008 financial crisis: Report

Canada’s total ad spend dropped by more than 36% during the spring, but all Anglo markets showed signs of recovery in June.

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Digital spend sees slight recovery, but still well below last year

Ecommerce is helping to drive digital investment upward, but May’s spend was still 41.2% lower than May 2019.

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Standard Media Index expands to Canada

CEO James Fennessy says the company, which provides ad spend data across various media, helps make agencies and media owners more competitive.

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TV dollar drain to digital tops $1B in US: report

In addition to organic growth in digital ad spend, some $1.1 billion shifted from television to digital, according to a U.S. market research report.