Tug has hired Darra Naiman as its new managing director for Toronto.

Reporting to Tug CEO Nick Beck, Naiman will be in charge of digital paid media, above the line planning, and buying digital, traditional and partnership placements.

She has also been tasked with doubling the size of Tug’s business in Canada over the next two years, focusing on the expansion of the agency’s content marketing as well as data and analytics capabilities.

Naiman spent the last three years as associate director at OMD Toronto. She also brings experience from the media teams at Bensimon Byrne and Neo@Ogilvy.

“Canada is a strategic market for us, with some great opportunities for growth, so it’s crucial we have the best team in place to deliver on our ambitions there,” says Beck. “Darra’s extensive network, combined with her operational and digital marketing experience make her the perfect person to lead the team.”

Sophie Brooks was the previous managing director for Toronto at Tug and was with the company for 14 years.