Multi-Canadian Screen Award-winning host Mary Berg is back for the second season of the original culinary series Mary Makes It Easy and all of the show’s 25 new half-hour episodes offer opportunities for sponsors to participate.
A Bell Media spokesperson tells MiC that customized brand partnership opportunities are available including branded content, influencer programs with Berg, virtual in-content brand placement, custom commercial creative, custom targeted media activation and program sponsorship. “Bell Media’s brand partnerships team works to deliver multi-platform customized and innovative campaigns for advertisers to tell their brand stories,” adds the spokesperson.
The series, filmed in Berg’s home kitchen in Toronto, will air Tuesdays at 8 p.m. ET beginning Sept. 13 on CTV Life Channel, CTV.ca, and the CTV app. The show follows Berg as she shares tips, tricks, and recipes to solve every day cooking conundrums.