Even in its seventeenth season, Dragons’ Den is still bringing in new sponsors for CBC.

This year the show has added job search platform Indeed to a list of partners that also includes Audible, CIRA and GoDaddy.

The partners have signed up for the entirety of season 17 and are subject to renewal for future seasons.

“Each partner has a unique activation, tailored to its core target audience. Dragons’ Den viewers are loyal and constantly engaging with show content across all of our platforms. Partnerships vary but include in-show bumper visuals, 360 custom-produced video and written content and targeted social media assets,” says Kristin Hosick, director, content and partnership marketing, CBC and Radio-Canada Media Solutions.

The target audiences for the show are entrepreneurs, business professionals, high-income households and home-owners. Much of Indeed’s marketing focuses on helping managers find the right talent for their business.

Dragons’ Den showcases some of Canada’s top business moguls as they interview entrepreneurs who have products they would like financed. In this season, business and cybersecurity leader Robert Herjavec returns as a panelist after a decade away, joining Arlene Dickinson, Michele Romanow, Manjit Minhas, Vincenzo Guzzo and Wes Hall.