Pinterest has launched API for Conversions globally to provide advertisers with a comprehensive view of campaign performance – regardless of platform-side tracking changes.

The tool will allow advertisers to securely connect their own first-party data to Pinterest. This will allow them to optimize targeting and measure the actions audiences take.

The company says that while API for Conversions is geared toward lower-funnel actions, it can also be used to measure other actions, like site visits.

The feature also provides a way to track ad performance in a privacy-safe way, regardless of things like Apple’s ATT – which has been cited for diminished ad returns at other social platforms – or planned Privacy Sandbox changes on Android.

In addition, the Pinterest API will integrate conversion features globally in the coming weeks with Shopify and Google Tag Manager.

“Pinterest is uniquely positioned at the intersection of discovery and commerce, where inspiration meets intent. We are investing across our advertising platform to help businesses around the world reach their goals and connect with leaned in consumers at every stage of the campaign lifecycle,” says Bill Watkins, chief revenue officer at Pinterest.