NLogic has added to its suite of audience analysis products with a new tool to make it easier to navigate and understand Numeris’ video audience measurement (VAM) data

The cross-platform video insights tool enables users to see share of tuning across linear TV, OTT services and online viewing. The dashboard provides five reports that are updated with each of release of Numeris VAM data. The five reports available are share of viewing by market, share of viewing by month, streaming share of viewing by device, incremental reach and duplication. These interactive reports will also be offered free for a limited time to select clients to give them a better understanding of how and where viewers are consuming video content. 

“In our ever-evolving media landscape, we understand how important it is for the industry to get a more complete view of video tuning across platforms and devices,” Peter Farfaras, VP of business development at NLogic. “Our goal is to make it easier for clients to understand Numeris’ new VAM (video audience measurement) dataset,t which brings them closer to that holistic view they are looking for.”

Numeris launched VAM in late 2021, an effort to provide a cross-platform view of content consumption across linear television, OTT services and online viewing on all devices.

“We know new datasets take time to learn but we also know that time and resources are in short supply these days,” said Anita Boyle Evans, VP of client services at Numeris, who adds that the company has heard from clients that they are looking for easy analysis of cross-platform data. “Measurement is complicated but this will help clients to fully, and easily, comprehend how valuable Numeris’ VAM data is and all it has to offer”