Molson has partnered with Bumble to extend its sponsorship of four NHL teams into the world of online dating.

In addition to being the official beer of the NHL, Molson also has long-standing partnerships with the Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens and Edmonton Oilers.

Beginning today, users can add a “Molson Matchup” card to their profiles, which will be shown for users in Edmonton and Ottawa until March 10 and users in Toronto and Montreal until March 17. When fans match, they will have a chance to win one of five packages that include pre-game dinner and beer, premium seating at the game, VIP in-arena entertainment and team swag, as well as car service throughout the night. If the date is going well, the couple can choose to visit a local Molson-partnered bar or restaurant after the game is finished.

“Molson has been at the heart of so many connections over the years. And with our partnership with Bumble, we’re hoping to help their community connect in real life with a dream hockey date,” said Sophia Lal, senior brand manager at Molson Coors. “No matter if you’re a die-hard hockey fan or enjoy it casually, there’s nothing like a night in-arena with Molson in hand to break the ice on a first date.”

Sports are a major connection point for Bumble users. Last year, the dating app allowed users in Canada to add “interest badges” to their profile, with “sports” and “hockey” being among the most-chosen. The partnership with Molson is not only letting the app tap into that passion point, but build on a recent marketing focus of helping users move “off app” and create genuine connections in real life.

“We’re constantly looking for ways to create engaging environments where our community can connect, and we look forward to bringing these special first dates to life with Molson,” said Sam Sokol, Bumble’s senior manager of integrated marketing in Canada.