Articles Tagged ‘Molson’

Molson becomes a PWHL sponsor and launches See My Name campaign
The beer brand is looking to increase awareness of the league by sponsoring the space above PWHL jersey numbers, usually covered by the players’ hair.

Molson Coors to run its first-ever Canadian Super Bowl campaign
The beer brand is capitalizing on Coors Light’s popularity in Canada with an in-game spot and integrated campaign.

How NHL sponsors are activating during the Stanley Cup Playoffs
Dozens of national, regional and global partners are looking to tap the excitement of hockey fans.

20 brands are activating at the NHL Heritage Classic pregame festival
OLG, Clorox and SkipTheDishes are among those that helped increase sponsors by 55%.

Molson aims to engage fans with extended NHL partnership
A new fan engagement activation planned for the NHL beer partner is aimed at drawing new audiences countrywide.

NBA Playoff season sparks national brand activations
Canadian activations range from prize packs to flights to rub shoulders with players at the NBA Awards.

ICYMI: Sportsnet layoffs, Heineken’s new shop
In case you missed it: Sportsnet cancels morning news show, Heineken names a new creative shop and Touche makes the Warc 100.

Molson retains MEC
The beer company is continuing work with the GroupM agency following a closed review.

One Last Thing: Matthew Logue on Olympic sponsorship success
The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.

Sochi will go down as the ‘clean’ Games: blog
Karine Courtemanche, president, Touche!, on missed marketing opportunities in Sochi and how Canada stood out as a brand.

Molson goes the distance
The beer brand is airing its longest-ever TV spot on Dec. 26 during the World Junior Hockey Championship.

Rouge Beauty expands salon network
The OOH option from Rouge Media Group is now in more than 600 locations in markets such as Calgary, Ottawa and Quebec.

Spotted! Telus brings fans into the action
How Telus built a “Fan Cup” with the help of a penny press and fans, and the strategy behind taking the Grey Cup Festival to the streets.

Women are an untapped demo in hockey: study
The report shows that a high percentage of viewers are female and prefer to watch on the CBC as opposed to a larger male audience watching on TSN.