Articles Tagged ‘Molson Coors’
Why Simply Spiked is betting on Tinder for the first time
The Molson Coors brand is launching a new social-led campaign to promote its first LTO.
Sportsnet announces new and returning sponsors for Raptors season
Online betting brand BetMGM joins P&G and Subway as partner for the 2024-25 season.
WPP kicks off the fiscal year with mixed results
The company saw gains in Europe and India, but North America showed a 5.2% decrease.
Molson Coors takes over sponsorship of BC Lions, Vancouver Whitecaps
The deal with BC Place focuses on the Coors Light, Hop Valley and Granville Island brands.
Spotted! Molson and Bumble team up to match hockey fans
The brewer is activating its NHL sponsorships by letting fans connect through their love of their team.
How brands are making the most of the Super Bowl
Some brands are opting out, with others opting in for the first time. How are they all standing apart?
Coors Light becomes MLB’s beer in Canada
Baseball may be America’s pastime, but the Molson Coors brand will build league-level experiences for fans this season.
Social leads the way for the COC’s PyeongChang campaign
Experiential will also play a major part at the brand-heavy Olympic House.
Coors Light hosts a scavenger hunt for Raptors seats on Snapchat
The beer brand is targeting urban millennials with a social contest for front row seats.
Molson Coors extends MLSE partnership
The beer company has signed a 10-year renewal of its partnership with MLSE, which will include a sponsored pub and a promise for more digital content.
ICYMI: Torstar chief’s plea to MPs, Molson Coors begins agency review
In case you missed it: John Honderich’s speech to Canadian Heritage, Molson Coors’ agency RFP and CF Eaton Centre’s new digital board(s).
ICYMI: Molson Coors goes country, Jones Media adds a site
In case you missed it: Molson Coors has signed on with CMT Music Fest, Jones Media is representing Tastemade and six companies have been charged for non-compliant telemarketing calls.
World Cup of Hockey sponsor slate revealed
From airlines to jerseys, the list of partners for this fall’s hockey tournament has been released.
TSN, Molson put pro spin on beer-league ‘sports’
The Coors Light Games on TSN targets young viewers more interested in zorb croquet than CrossFit.
The thinking behind Molson Coors’ brainy TSN campaign
How the beer brand, sports network and MEC used brainwave research to develop its fantasy football campaign.
