In Houston and Dallas, sky writers spent two days leaving ominous messages between the clouds, such as “how old r u,” “no one needs to know” and “you could be a model.”

The messages were the work of The Jensen Project, a non-profit fighting against sexual violence, and agency partner No Fixed Address.

The goal of the campaign was to better educate girls and women about the grooming methods sex traffickers use, specifically those in the online age when “sliding into someone’s DMs” have given perpetrators a new, somewhat private forum from which they can lure victims. The non-profit’s first campaign, it is intended to put the language and playbooks of traffickers on full display instead.

One of the other messages directed to a campaign website that outlined the different stages of trafficking, and how they could be identified in an online world.

According to a 2021 report from the Human Trafficking Institute, 55% of victims report having met their traffickers on an online platform people use daily. The locations were chosen because Texas is the number two state for sex trafficking in the United States, with Dallas as one of the top 10 cities.

“While some may not understand the severity of this issue, we’re providing them a glimpse of what it might look and how close it can be by writing real and common trafficker messages above neighborhoods in one of America’s largest trafficking hubs,” said Alexis Bronstorph, CCO at No Fixed Address.