Online ad spending in Canada reached nearly $14.2 billion last year, with search and social channels being the biggest contributors to the 15% growth.

That’s according to IAB Canada’s 2022 revenue study, which had findings in line with last year’s expectations. This report is based on survey data provided by a number of market participants and supplemented by information provided by Comscore, PwC and Standard Media Index.

While search and social garnered most of the dollars, the growth of digital audio, digital out-of-home and retail media also made major contributions.

Search ads accounted for 46.9% of online spending, a year-over-year increase of 16.8%. Social media advertising grew by 10% to take a 25% slice, followed by video (12.4%) and display (11.8%).

While spending on display was roughly flat compared to the previous year, video had the highest rate of growth of all online channels at 44%. DOOH spending jumped by 28.9%, while digital audio advertising increased by 28.6%. Within that, 41% was spent on podcast ads and 59% on other streaming audio.

Retail media spending also grew by 26%, contributing significantly to the totals in the search and display categories, as well as video. New forms of TV buying are also contributing to video’s growth, with advanced TV buying more broadly accounting for 40.6% and connected TV specifically accounting for 37.6%.

Most of the dollars were direct buys (58.7%), with fully automated programmatic buys through ad exchanges at 23.7% and assisted programmatic buys accounting for 17.6%.

In terms of platform, mobile advertising captured the lion’s share of the dollars (67.64%), followed by desktop (26.94%), connected TV (4.48%) and DOOH (0.95%).

IAB predicts that internet advertising will grow another by 11.4% in Canada this year to $15.8 million and 7.4% to $17 million in 2024.