Articles Tagged ‘IAB’

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Online ad spending grew by 28.1% in Canada last year

Driven by big boosts in search and social, IAB Canada’s latest report expects to momentum to continue for at least two more years.

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Connected TV is beginning to take over digital video spending

IAB numbers show it now has the biggest portion of video dollars, with even more growth expected this year.

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IAB goes deep on $9.62 billion in digital spending

Search, social, digital out-of-home and connected TV were (and may continue to be) big drivers of growth.

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As cookies crumble, what first-party solutions are coming through?

There’s equal interest in creating identity solutions in-house and engaging third party companies.

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IAB report finds 13% of online campaigns cancelled all together

Three-quarters of respondents expect digital activity could resume to previous levels in the second half of the year.

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IAB Canada names new board of directors

The Globe and Mail’s Andrew Saunders will chair the board, and leaders of specialty councils and committees have also been selected.

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Influencers may be more effective for D2C brands than traditional

Brands like Hello Fresh and Audible grew their reputations online. But can they rely on influencers only?

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What Twitter’s election ad policy says about the digital landscape

The platform will ban political advertising during the pre-writ period legislated in Bill C-76, then catalogue ads during election period.

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Content in context: Takeaways on data’s role

Industry experts weighed in on what advertisers, publishers and agencies need to know.

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The risk, the grey areas and the blame: Brand safety in 2019

IAB Canada’s annual event focused on who’s responsible for preventing (and cleaning up) the mess.

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Three truths about talent from the IAB

The talent agencies’ needs are changing. Young people’s approach to work is changing. So how can agencies change in response?

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Sonia Carreno on safety, supply and solving problems

The president of IAB Canada says that as consumers learn more about the ad industry, advertisers will have to stay on their toes.

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Online advertising surpassed expectations: report

Online advertising has long been a behemoth, but this year’s IAB Internet Advertising Revenue Study marked a milestone in digital.

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What to know about ads.cert

Industry experts gear up for the adoption of Ads.cert, the next stage of the IAB’s fraud fighting initiative, ads.txt.