Paramount Pictures and Snapchat have launched a new AR Lens to promote the August 2 launch of the Teenage Mutant Ninja Turtles: Mutant Mayhem movie.

The execution was featured in both the U.S. and Canada as a First Lens, which is the first in-camera ad experience a Snapchatter will see on any given day within the Lens Carousel. Paramount partnered with Snapchat, as well as Snapchat Lens creator Brielle Garcia and digital agency Pretty Big Monster (PBM) to develop the lens.

This is Paramount’s latest custom lens to promote one of its upcoming releases on Snapchat. Built with Snap AR’s 3D Body Tracking technology, the lens transforms the user’s whole body into one of the four Ninja Turtles — Mikey, Leo, Raph, and Donnie — each with their own movie-accurate height, build, accessories and catchphrases. The technology allows an immersive experience that follows body movement in real-time, so fans can feel like they’re a part of the Ninja Turtles team.

As part of this launch, Paramount and Snapchat also collaborated on TMNT Cameo Stickers. Using Cameos, Snapchatters can add their own selfie onto TMNT-inspired gif stickers to add to chat messages with friends.

Snapchat reaches over 90% of 13- to 24-year-olds, and over 75% of 13- to 34-year-olds in more than 20 countries. With 397 million daily active users and over 750 million monthly active users, Snapchat sees over six billion AR lens plays every day on average.