Omni-channel programmatic DSP MiQ has acquired Grasp, a French media governance and data quality company.

Grasp aims to help brands and agencies protect against potential lost digital ad revenue from overspend or inaccurate data. It works to catch campaign mistakes, such as when there’s an incorrect content setup, geolocation, budget flight dates, campaign name or a mix-up involving the site tag.

“Essentially, the biggest benefit of Grasp is making sure that every dollar is being spent in the most efficient way possible and the reduction of wastage, human error and fraud detection,” says Jason Furlano, MiQ’s SVP commercial. “That means that before any of our partners spend a single dollar on media activation, what we are doing is making sure that we’re providing insights and analytics that assure that every dollar is spent the most efficiently as humanly possible and throughout the campaign process.”

According to Furlano, Grasp’s SaaS suite is a solution to the challenges of human error or fraud. Its technology helps identify mistakes before a campaign goes live.

“There are actually checks and balances put in place to ensure that every dollar spent is actually spent the way the clients have intended versus a mistake,” he adds.

Grasp, based in Paris, will continue to operate as an independent business unit under MiQ’s ownership, and will retain its current brand. There will be no change to either company’s organizational structure.

MiQ is headquartered in London and operates from 18 offices across North America, Europe and APAC.

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