Articles Tagged ‘MiQ’

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How connected TV will co-exist with traditional buying in 2022

MiQ’s managing director uses the company’s latest research to dive into trends in programmatic buying for the year ahead.

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How holiday shopping impacts programmatic costs

Analysis from MiQ shows demand has a predictable impact on inventory, but there are ways to get the most out of your investment.

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MiQ expands into DOOH with Hivestack

The firm will use the programmatic platform’s DSP, while also giving more partners access to its audience segments.

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How to keep up with consumers’ changing retail behaviour

MiQ’s Jason Furlano explains how an omnichannel approach provides key insights about the best moments for ad targeting.

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MiQ adds to its Canadian leadership team

The programmatic media partner promotes Joe Peters to MD of Canada, and brings on Suzan Barrett in a newly-created VP account management role.

MiQ executed an advanced television campaign for the Canadian Cancer Society and then retargeted households that had been served a connected TV ad.

MiQ: Partnering for incremental reach

The tech co’s new data partner, Samba TV, helps it better leverage linear and connected TV

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ICYMI: MiQ’s first-ever Upfront

Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.

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MiQ creates Canadian broadcast sales team

Craig Hamm joins as VP broadcast sales to accelerate the company’s new advanced TV offering.

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MiQ and Samba TV to launch new TV solution in Canada

The partnership bridges MiQ’s cross-channel media activation and insights with Samba TV’s ACR TV data.

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Captivate teams up with MiQ to improve place-based OOH targeting

A new audience planning tool combines geolocation and online browsing data to better reach people in buildings and elevators.

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Verdict: How ‘advanced TV’ helped drive non-profit awareness

MiQ retargeted people who saw Canadian Cancer Society ads to connect them directly with support services.

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People Moves: New VPs at SMI, MIQ

Plus, Stingray adds to its sales operations.

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Programmatic Forum: MiQ bridges the gap between TV and digital

How Advanced TV informs better programmatic outcomes

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MiQ makes a new “bud” with Leafly

Lisenced producers will be able to reach audiences from Leafly using MiQ’s programmatic capabilities.

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What’s the state of omnichannel programmatic in Canada?

Data from MIQ shows that, when compared to the U.S. and the U.K., Canadian marketers invest less of their budgets in programmatic channels.