Articles Tagged ‘MiQ’

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ICYMI: MiQ’s first-ever Upfront

Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.

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MiQ creates Canadian broadcast sales team

Craig Hamm joins as VP broadcast sales to accelerate the company’s new advanced TV offering.

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MiQ and Samba TV to launch new TV solution in Canada

The partnership bridges MiQ’s cross-channel media activation and insights with Samba TV’s ACR TV data.

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Captivate teams up with MiQ to improve place-based OOH targeting

A new audience planning tool combines geolocation and online browsing data to better reach people in buildings and elevators.

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Verdict: How ‘advanced TV’ helped drive non-profit awareness

MiQ retargeted people who saw Canadian Cancer Society ads to connect them directly with support services.

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People Moves: New VPs at SMI, MIQ

Plus, Stingray adds to its sales operations.

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Programmatic Forum: MiQ bridges the gap between TV and digital

How Advanced TV informs better programmatic outcomes

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MiQ makes a new “bud” with Leafly

Lisenced producers will be able to reach audiences from Leafly using MiQ’s programmatic capabilities.

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What’s the state of omnichannel programmatic in Canada?

Data from MIQ shows that, when compared to the U.S. and the U.K., Canadian marketers invest less of their budgets in programmatic channels.

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New MiQ partnership targets connected TV

Using Environics Analytics data and NLogic’s reporting capabilities, advertisers can target users with more synchronized ads across television and digital.

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How gaming trends are evolving through the pandemic

From Animal Crossing to crosswords, how are Canadians engaging with games – and how can brands get involved?

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Breaking down ad demand and CPMs in our new reality

Some mediums still show high demand for ad space, and not all categories are dramatically decreasing spend.

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How biddable inventory matches up with ad spend (study)

MiQ’s latest study looks at availability of inventory and spend across video, display and audio programmatic.

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How digital shifts will affect the Olympics

A new study by MIQ shows that there’s a strong digital appetite for the Olympics, but CPMs are also on the rise.

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Alfie Atkinson becomes CEO for MiQ Canada

Plus, Jason Furlano, Joe Peters and Claire Jones have all been given more senior roles and responsibilities.