Optable, the Canadian software-as-a-service (SaaS) data management and collaboration platform, has launched the Early Access Program for its Privacy Sandbox activation capabilities. The program integrates with the new Google Privacy Sandbox API as the go-to easy button for privacy-safe advertising and data sharing.

Bosko Milekic, chief product officer and co-founder of Optable, says, “Our Early Access Program for Privacy Sandbox activation is right on time to help advertisers, agencies, and publishers navigate the ongoing shift from third-party to first-party data. With this activation, Optable is taking the lead in making privacy-safe advertising more accessible and actionable for everyone.”

The Optable program allows advertisers and agencies to construct and target audiences while preserving user privacy. It also enables the measurement of ad effectiveness within a privacy-centric framework. It offers publisher networks the ability to develop and launch privacy-safe ad products, regain control over audience data and emerging revenue streams to expand their reach across various media while prioritizing user privacy.

For marketers, the program ensures continued audience reach for marketers through privacy-centric solutions, measurement tools and access to privacy-safe approaches in audience engagement and campaign optimization.

Privacy Sandbox is seamlessly integrated with Optable’s data management solution, Optable DMP, and its collaborative data clean room suite, Optable Collaborate.