When it comes to reducing carbon emissions, every little bit helps.
Volkswagon recently commissioned three new murals that will go up in Toronto and Edmonton and will cover 5,600 sq ft. of otherwise blank wall space with AmbientPro+ Premium paint from Graphenstone, a revolutionary pollution-eating paint that absorbs carbon dioxide.
The first mural, created by local artist Ronaldo, was unveiled this week on Ossington St. in Toronto.
“We’ve made significant progress as an organization and it’s become second nature to consider the sustainability and environmental impact of our work for the future of mobility,” says Edgar Estrada, president of Volkswagen Brand, Canada. “These murals serve as a visual and engaging representation of our vision for a greener city and a greener world – where even street art helps to reduce carbon emissions.”
Each mural will be placed in high traffic areas along Ossington and Queen in Toronto. As for the mural in Edmonton, by far the largest of three, the location “allows us to use a large volume of paint which will help to offset even more CO2, while beautifying an otherwise drab concrete wall immediately southwest of the downtown core,” according to the brand.
The murals will be up for the foreseeable future. The paint’s carbon-absorption qualities can last for up to 10 years.
In addition to three commissioned murals, Volkswagen is taking it one step further with a donation of paint to Calgary’s BUMP Festival. This donation will be in the form of pollution-eating paint that will contribute to one of the festival’s large-scale murals in 2024, as part of an accessible and sustainable public art exhibit.
This year, in addition to a new ID.4, which was first released in 2020, Volkswagen is also releasing two new electric models, the ID.7, a family sedan, and the ID.Buzz, an electric revamp of their classic van.
The brand has also previously launched a pollution-eating car cover for their new line-up of all-electric ID.4s. Activated by daylight, the titanium dioxide coating absorbs pollutants from the environment, which breaks down into inert organic compounds like water and other basic elements.
