The Alliance for Audited Media (AAM) is launching an automated digital assurance program to streamline the reporting and distribution of AAM-verified web and social media data. AAM developed the program to make it easier for publishers to report cross-media data and to increase the amount of verified digital data available to media buyers.

Tom Drouillard, AAM CEO and managing director, says, “Since last year’s merger between AAM and BPA Worldwide, our team has worked to increase exposure for publishers who are committed to providing verified, transparent data across channels. This streamlined process will help get validated digital web and social media data into buyers’ hands more quickly and with minimal effort from publishers.”

Illinois-based AAM automatically collects, filters and validates the web and social media data monthly to provide publishers and buyers with an accurate look at these digital metrics. Publishers are alerted if any anomalies, such as increased bot traffic, are detected. This data is then integrated into publishers’ AAM Brand View profiles, which are housed in AAM’s Media Intelligence Center and include other verified publisher data and advertising information. All AAM-audited publishers can report web and social data to feature in their complimentary Brand View profiles as an added benefit of being part of AAM.

Nearly 300 publishers currently share cross-media data in AAM’s Media Intelligence Center. The average number of page impressions for AAM publishers reporting web data totals more than three million.

AAM’s Canadian clients include Air Canada Enroute, the Association of Canadian Advertisers, BC Magazine, CARDonline, CBC News, Canadian House & Home, Chatelaine, Cision, Elle Canada, News Media Canada, OMD Canada, Rotman School of Management, Radio-Canada, Presse Commerce, and dozens of business publications such as Canadian Architect, Canadian Contractor, Canadian Family Physician, and Oral Health.