When Usher lands in Toronto next week to play two sold-out shows, he’ll be bringing cocktails with him. Cognac cocktails, to be exact.

Remy Martin has signed on to be the exclusive spirit partner of Usher’s Past Present Future North American tour. As part of the sponsorship, Usher will host a series of VIP fan experiences with the cognac brand, each highlighting a different cocktail with cognac at its centre.

While this particular partnership is new, the relationship between the artist and the brand began more than a decade ago when Remy Martin first sponsored Usher’s OMG World Tour.

“As we continue to support Usher during this legendary year, we’re proud to pass the javelin on to the next generation of cognac drinkers and music lovers,” said Nicolas Beckers, chief executive officer, Rémy Cointreau Americas. “Through our tour partnership, Rémy Martin is reaching clients where they are, offering unforgettable moments of celebration and connection.”

Cognac and hip hop have a robust history, with both Remy Martin and Hennessy routinely referenced in rap and R&B songs.