Only a third of youth consume news today compared to half in 2022

The most recent MTM Jr. report looks at how the youngest Canadians interact with news.

The number of Canadian youth accessing the news has declined since its peak of 51% in 2022, with overall consumption now sitting at 35%, according to the latest MTM Jr. report.

The report also noted that about two-in-five 12- to 17-year-olds access news, while over a quarter of seven to 11-year-olds do so. Past month usage is higher among teens age 12 to 17 (42%) than kids age 7 to 11 (27%). Anglophone kids are also slightly more likely to consume news than their francophone counterparts (35% versus 28%).

Consumption of news can differ based on location, as well as household education. In households where the highest level of education attained is a graduate or post-graduate degree, 45% of children access news, along with 38% in households where someone has a university degree. Consumption is less (19%) in households where the highest level of education attained is high school.

News consumption among children also varies slightly according to household affluence – 32% in families with income less than $75,000; 35% in households with $75,000 to $150,000 in income, 35%; and 39% in families generating $150,000-plus.

But family income is not the only factor – 43% of households with only one child tend to access news more than those with siblings. Almost a third (32%) of children that have older or younger siblings access news.

In addition, children who do not have or use a cellphone (26%) are less likely to access news than those that do use them. Those who use cellphones (39%) or have their own (40%) skew slightly higher in terms of accessing news content. Kids that watch traditional TV are more likely to consume news content (42%) compared to those who watch SVODs (35%) and YouTube (36%).

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