Quebecor Out-of-Home, a division of Quebecor Media, has completed the acquisition of the Canada-wide out-of-home advertising business Neo-OOH. The new entity is now Québecor Affichage Neo.

With the addition of Neo, Quebecor OOH now has a portfolio of more than 17,000 advertising faces across Canada.

Neo’s operations team will work with Michel Drouin, general manager of Quebecor Out-of-Home, and his group. The Neo sales team will join the Quebecor Expertise Media sales force, under the direction of Patrick Jutras, chief advertising officer of Quebecor and TVA Group.

Neo’s out-of-home networks include more than 3,000 advertising faces at over 600 sites in 250 communities across nine Canadian provinces. They include Neo Shopping in shopping malls, Neo Fitness in gyms, Neo On The Go found in gas stations and convenience stores, and Neo Mobile smartphones, tablets and computers.

In addition to the Neo properties, Quebecor’s current offering includes 10 TV channels, such as TVA and LCN, 30 websites and apps, two newspapers, 12 print and digital magazines, a digital radio station, and an OOH advertising network, which spans transit stops, shopping malls, sports stadiums, gas stations, convenience stores and mobile telephony.

Quebecor is also still eyeing a potential purchase of Corus. Most recently, Quebecor urged Corus’ lenders to undergo a court-supervised creditor restructuring in order to write off 60% or more of Corus’s $1.05bn debt to facilitate the acquisition.