Matt Di Paola has announced he is departing from his role as chief strategy and innovation officer at MediaCom Canada and joining agency Critical Mass as SVP and general manager in a few weeks.

“I’m excited to return to the world of digital creative with a company that has a growing global footprint and is focused on the two things I value most – great work and great culture,” Di Paola tells MiC.

Di Paola joined MediaCom Canada last year and previously worked as SVP, managing director at Proximity Canada.

A representative from MediaCom Canada says no replacement for Di Paola has been named at this time.