Media Experts has won the account for Michael Hill International in Canada following a three-month competitive pitch process.

The jeweller, who has almost 50 stores in Canada, will start working with Media Experts at the beginning of July and signed the new deal after most recently working with M2 Universal’s Calgary office. Both agencies along with two others that were unnamed by the client were involved in the pitch process, according to a release on the win.

“We look forward to developing a new long-term partnership with Media Experts during what will be a significant phase of development for the Michael Hill business over the next decade,” said Sue Szylvester, group marketing executive, Michael Hill International in the release. “We were impressed with Media Experts’ digital strength, their refreshing approach to engaging consumers and their considerable track record in the retail category. We felt great chemistry between us during the review process and we look forward to working together to grow our business in Canada.”