Digital media company Crucial Interactive has announced it will now be representing the online advertising for Everyday Health in Canada.

The company owns a fleet of health and wellness websites, including Eveydayhealth.com, Whattoexpect.com, Medpagetoday.com and Jillianmichaels.com.

Petar Bozinovski, president of Crucial Interactive, says that the deal grows his company’s unique visitors by 12% per month. He adds clients of Everyday Health will now have access to Crucial Interactive’s private exchange as a result of the deal.

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