BBM Media Snapshot: Canadians and figure skating events

* 1.9 million Canadians (7%) attend live figure skating events either regularly or occasionally, when in season.
* 57% of figure skating attendees are 55 years old or over (1.5 times more the national average).
* Only 25% of figure skating attendees are male.
* 7% are regular figure skating attendees.
* When analyzing their favourite clothing stores, those who attend figure skating events are at least 1.5 times more likely to shop at Talbot's, Laura (any), Cotton Ginny, La Senza Girl and Reitman's.
* Figure skating event attendees' top specialty channels watched in an average week are A+E (36%), Discovery Channel (32%), the Weather Network (31%) and CBC Newsworld (28%). They are also 1.5 times more likely to watch WTN (The woman's Network).
* Their top four media by yesterday exposure are: TV (90%), radio (86%), daily newspaper (59%) and Internet (56%).
* Figure skating attendees are 1.6 times more likely to prefer adult standards, when comparing their favourite radio formats to national averages.

Source: BBM RTS Canada Fall '04 / Spring '05

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
By Staff 
February 23, 2006

* 1.9 million Canadians (7%) attend live figure skating events either regularly or occasionally, when in season.

* 57% of figure skating attendees are 55 years old or over (1.5 times more the national average).

* Only 25% of figure skating attendees are male.

* 7% are regular figure skating attendees.

* When analyzing their favourite clothing stores, those who attend figure skating events are at least 1.5 times more likely to shop at Talbot’s, Laura (any), Cotton Ginny, La Senza Girl and Reitman’s.

* Figure skating event attendees’ top specialty channels watched in an average week are A+E (36%), Discovery Channel (32%), the Weather Network (31%) and CBC Newsworld (28%). They are also 1.5 times more likely to watch WTN (The woman’s Network).

* Their top four media by yesterday exposure are: TV (90%), radio (86%), daily newspaper (59%) and Internet (56%).

* Figure skating attendees are 1.6 times more likely to prefer adult standards, when comparing their favourite radio formats to national averages.

Source: BBM RTS Canada Fall ’04 / Spring ’05

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.