BBM Media Snapshot: 26% of Canadians consider hybrid vehicles

o 1.3 million (26%) of those who intend to buy/lease a vehicle next year are considering a hybrid as a potential option.
o Males are slightly more interested in hybrids (56%).
o Atlantic and Prairies are less likely to consider a hybrid purchase next year compared to the Canadian average.
o 29% have a professional/university degree (slightly above the national average).
o 61% have 2 or more cars in their household.
o 35% drive more than 20,000 kilometers per year.
o 36% spend more than 30 minutes commuting to work every day.
o Their top media choices by yesterday exposure are: TV 87%, radio 86%, and Internet 65% (yesterday exposure).
o Their favourite radio formats by weekly reach are: news/talk (28%), adult contemporary (14%), and hot adult contemporary (8%).
o Favourite TV shows by weekly viewing are: movies 64%, news/current affairs 61%, documentaries 42%, and suspense/crime dramas 41%.

Source: BBM RTS Canada Fall '04 / Spring '05

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
By Staff 
January 26, 2006

* 1.3 million (26%) of those who intend to buy/lease a vehicle next year are considering a hybrid as a potential option.

* Males are slightly more interested in hybrids (56%).

* Atlantic and Prairies are less likely to consider a hybrid purchase next year compared to the Canadian average.

* 29% have a professional/university degree (slightly above the national average).

* 61% have 2 or more cars in their household.

* 35% drive more than 20,000 kilometers per year.

* 36% spend more than 30 minutes commuting to work every day.

* Their top media choices by yesterday exposure are: TV 87%, radio 86%, and Internet 65% (yesterday exposure).

* Their favourite radio formats by weekly reach are: news/talk (28%), adult contemporary (14%), and hot adult contemporary (8%).

* Favourite TV shows by weekly viewing are: movies 64%, news/current affairs 61%, documentaries 42%, and suspense/crime dramas 41%.

Source: BBM RTS Canada Fall ’04 / Spring ’05

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.