ACNielsen to provide more insight into purchase behaviour in 2006

In the new year, ACNielsen Canada will be delivering a clearer picture of what consumers are buying and where they're shopping. An expansion of its census-based retailer information will include store-by-store sales data and insights for the MarketTrack and Key Account services. In announcing this product expansion, Pat Gardiner, president of ACNielsen Canada, said, 'Understanding the consumer is critical and through a combination of comprehensive services including market level and store-by-store census data, Homescan panel information, Spectra target marketing, and other ACNielsen services, we will be able to provide a compelling picture of that end customer.'

Markham, Ont.-based ACNielsen, a VNU company, is a provider of marketing services such as marketplace measurement and analysis, and consumer attitudes and behaviour.
By Staff 
December 22, 2005

In the new year, ACNielsen Canada will be delivering a clearer picture of what consumers are buying and where they’re shopping. An expansion of its census-based retailer information will include store-by-store sales data and insights for the MarketTrack and Key Account services. In announcing this product expansion, Pat Gardiner, president of ACNielsen Canada, said, ‘Understanding the consumer is critical and through a combination of comprehensive services including market level and store-by-store census data, Homescan panel information, Spectra target marketing, and other ACNielsen services, we will be able to provide a compelling picture of that end customer.’

Markham, Ont.-based ACNielsen, a VNU company, is a provider of marketing services such as marketplace measurement and analysis, and consumer attitudes and behaviour.