OMD Canada has announced Shane Cameron has been promoted to chief innovation officer as the agency expands its focus on digital data.

Cameron has been with OMD Canada since mid-2011, when he joined the company as managing director.

In his new role, Cameron will lead the agency’s “digital at the core” efforts, says Cathy Collier, CEO, OMD Canada. She says he is the “natural person” to lead the agency’s digital side as it shifts towards a model that allows for more data-driven planning.

Last year OMD ranked first in RECMA’s Overall Activity Volume report, posting $1.08 billion, a 4.4% increase over the previous year.