Heather Gordon is the latest addition to the CBC and Radio-Canada Media Solutions Group, joining the team as director of digital media sales.

Gordon will be working out of the Toronto office in her new role, and will be responsible for leading the sales team across all digital properties at the pubcaster.

She will report to Mary Kreuk, executive director, multiplatform media solutions for CBC/Radio-Canada, and takes over the role from Nancy Bevilacqua, who left the company at the end of last year to become director of national digital sales at Rogers Media.

Prior to joining the CBC, Gordon was at Bell Media, where she was digital group manager, entertainment, specialty and VEVO Canada.

The CBC and Radio-Canada Media Solutions Group rebranded earlier this year, putting an emphasis on cross-platform and national sales.