Montreal-based media monitoring firm Eloda announced the launch of a 24/7 tracking tool called Eloda Audit. The service measures the visibility of companies’ ad campaigns while confirming that ad messages and airtimes were broadcast accurately. The company claims that broadcast errors are frequent and can be as high as 21%. Through technology called AdDNA, the service is able to recognize the digital I.D. of an ad. Clients, in turn, get electronic reports and video footage to prove that ads ran when they were supposed to. Eloda claims complete impartiality, acting as the go-between between ad agencies, broadcasters and clients. Already on board during the country-wide test launch (ending this month) are the Government of Quebec, Molson Canada and Cossette for Bell Canada.
