Canucks were a proud bunch at the 20th Annual London International Awards held yesterday, scoring ten awards, some of which were notable for media innovation. Nike’s ‘Bernard wall, Perdita jumping, Bernard crashing’ (done by Taxi Toronto) broke through the clutter – and even through the glass. In one transit shelter execution, the athlete looks as if he’s crashing through a glass wall. That campaign garnered nods in the poster and outdoor category. The Contemporary Art Gallery’s Button Wall, created by Rethink Vancouver, also gained a nod in the ‘spectacular’ OOH subcategory.
Other winners include: Science World’s ‘questions’ (radio) and ‘boardroom’ (TV) by Rethink; Epson Photo Printers’ ‘Jed’ (radio) by DDB; Volkswagen’s ‘clipper’ (print) by Arnold Worldwide; Halls ‘doctor’s office’ (TV) out of JWT, Toronto; Wrigley Canada’s Freedent DM by Leo Burnett, Toronto (the agency also scored a print trade nod for its self-promo). CMT took the media promo award for ‘dueling sitars’ (TV) by Zig Toronto.
