The latest RTS survey results from BBM Canada have uncovered some interesting results, including Playboy and Maxim are not just for men, teens shop at some unlikely places, Canadians are thinking hybrid for their next car purchase, casino visitors may not be who you think they are, meat alternatives are gaining ground and many other interesting consumer facts.
Survey highlights include:
* 31% of Canadians who shopped La Senza in the past year were men
* 23% of La Senza shoppers are teens 12-17
* 29% of Canadians who intend to buy a vehicle next year, are considering a Hybrid as a potential option
* Ontario and Quebec are the regions with the highest incidences of Hybrid interested buyers
* 311,000 Canadians visited casinos 12 or more times last year
* For 60%, high school is their highest level of schooling
* 38% are retired (2 times the national average), 9% are unemployed (2 times national avg.)
* 3.6 million Canadians (13%) consumed meat alternatives (soy, tofu, tempeh) during the last 30 days.
* 440,000 Canadians (2%) read Playboy in the past month.
* 15% of Playboy readers are female
* 1.1 million Canadians (4%) read Maxim in past month
* 22% of Maxim readers are female
* 3.6 million Canadians (13%) download music occasionally/frequently
* 20% agreed with the statement ‘I feel very lonely’ (2 times the national average)
* 2.9 million Canadians (11%) participate in discussion or chat groups occasionally/frequently
* 62% are under 24 years old (3 times national avg.)
BBM RTS, a syndicated consumer-media survey of over 61,000 Canadians, conducted twice a year by BBM Canada.
