If all of Belmont, CA-based software company Eyetools’ claims are correct, we’d be able to tell if you read this article. According to an article in AdAge.com, WPP Group’s OglivyOne, which falls under the Ogilvy & Mather umbrella, has struck a deal with Eyetools to test email marketing for its clients. A hidden camera stuck to the sides of computer monitors allows trackers to gauge what’s being read and what’s being skipped over. Eye movements are then transferred to a heat map showing how eyes moved across the email. Eyetools boasts that it has simplified its analysis process so much that results are made available within a couple of days.
