Advertisers looking to reach Edmonton’s commuters will be dealing with a new company come January: Clear Channel. The OOH company has won the bus shelter advertising concession for Edmonton, a contract that starts on the first day of the new year.

The contract, which gives the company access to Canada’s sixth largest – and growing – market, will see the company opening up a local office in the fall to facilitate new business. Clear Channel also has a street furniture advertising portfolio in Ottawa.

The addition of this space gives the OOH company access to a market that has registered a 14% growth over the past five years making it a rich market for advertisers.

An estimated 16% of Edmonton’s 1.3 million population commute to work by public transport, according to the company.

Until January, the contract will remain with Pattison Outdoor.