Viacom Outdoor beefs up research dept

There are two new additions to the research team at Viacom Outdoor Canada. Michele Erskine, who will be based in Toronto, comes to Viacom with a blend of both agency and client-side expertise. She has contributed to a number of industry committees, including the PMB research committee and the BBM radio technical committee. Erksine had spoken at many industry conferences including strategy magazine's 'What Women Want' and 'Understanding Youth.'

Nicole Gervais, who will be working out of the Montreal office, has more than 17 years of experience in advertising at shops such as Cossette, PALM Publicité and most recently, OMD. She has worked on campaigns for Air Canada, Volkswagen, Allegra and Loto-Québec. Both will hold research manager titles at Viacom.
By Staff 
May 19, 2005

There are two new additions to the research team at Viacom Outdoor Canada. Michele Erskine, who will be based in Toronto, comes to Viacom with a blend of both agency and client-side expertise. She has contributed to a number of industry committees, including the PMB research committee and the BBM radio technical committee. Erksine had spoken at many industry conferences including strategy magazine’s ‘What Women Want’ and ‘Understanding Youth.’

Nicole Gervais, who will be working out of the Montreal office, has more than 17 years of experience in advertising at shops such as Cossette, PALM Publicité and most recently, OMD. She has worked on campaigns for Air Canada, Volkswagen, Allegra and Loto-Québec. Both will hold research manager titles at Viacom.