Outdoor equipment retailer and manufacturer Mountain Equipment Co-op (MEC) has given its account to a new alliance of two agencies, DDB Vancouver and Republik. Republik will work with DDB and its divisions, and will also oversee Quebec initiatives (MEC puts a special focus on that market.)
This is the first time DDB and Republik have joined forces. They beat out Graphème Koo, Grey Northwest, RMG Connect and Manifest Communications for the business.
