Event

May 19
Broadcast Audience Measurement Research: New Techniques and Technologies

Intercontinental Hotel, Toronto
416-413-3882
http://www.carf.ca

Measuring New Technology: Mike Leahy, president, Nielsen Media Research Canada, will discuss the impact of new consumer electronics technology, the impact on TV use and measurement, and how the company plans to deal with the burgeoning digital environment.
PPM Update: Pat Pellegrini, VP research, BBM Canada, will bring the industry up to date on the PPM and its measurement of French-language TV and radio audiences, single-source radio audiences, and compare PPM measurement with diary data from the spring and fall surveys.
By Staff 
April 19, 2005

May 19

Broadcast Audience Measurement Research: New Techniques and Technologies

Intercontinental Hotel, Toronto

416-413-3882

http://www.carf.ca

Measuring New Technology: Mike Leahy, president, Nielsen Media Research Canada, will discuss the impact of new consumer electronics technology, the impact on TV use and measurement, and how the company plans to deal with the burgeoning digital environment.

PPM Update: Pat Pellegrini, VP research, BBM Canada, will bring the industry up to date on the PPM and its measurement of French-language TV and radio audiences, single-source radio audiences, and compare PPM measurement with diary data from the spring and fall surveys.