Andrea Hernandez
Why Sunwing relies on digital video and connected TV
The brand shifts its media strategy to reach young couples and young families.
Snapchat rolls out new ad placements
The social network has updated its Snap Map to include sponsored places of interest.
Jolt boosts partners with Vistar Media
The company recently brought its OOH and electric vehicle charging network to Canada.
WWF-Canada looks to retail apps to stimulate donations
The organization focused its media plan on digital tactics to reach 18- to 48-year-olds.
Tim Hortons boosts radio spend, Toyota pulls back: AdEase
Desjardins Group was the second most active advertiser from Sep. 30 to Oct. 6.
Chicken Farmers target gymgoers with weighty OOH
It’s also the first time the brand has turned to DOOH to reach Gen Z and young Millennials.
Spotted! CIBC launches drone show for Run for the Cure
This is the second year that the brand lights up the sky for its breast cancer fundraiser event.
Pantages Hotel and Radisson Blu want to reach concertgoers
Both hotels have become official partners of Massey Hall and Roy Thomson Hall.
Why Travel Alberta partnered with fashion mags for the first time
The campaign’s media plan includes ads in GQ, Vogue and Vanity Fair.
Microsoft revamps Copilot chatbot to appeal to more brands
The updates are meant to bring more companies into its advertising ecosystem.
Easyfinancial leans on digital platforms for its emotional campaign
The brand is aiming to make a stronger emotional connection with Canadians.
CBC unveils its original fall slate of podcasts
The new programming includes a in-depth series on Celine Dion.
McDonald’s continues to dominate the TV market
Subaru came in second, followed by Leon’s Furniture.
Initiative wins Unilever media account
The consumer goods company has appointed a roster of agencies in different countries.
Keurig partners with Walmart on AI-powered chatbot
The brand is launching a virtual assistant in five Walmart and other stores.
