Andrea Hernandez
Bitbuy partners with DAZN to reach sports and crypto fans
The brand’s latest campaign aims to increase credibility in Bitcoin during the current football season.
Canada Dry launches ginger beer with spicy social game
The game, which also includes OOH, digital and influencers, is a first for the brand.
RxBar partners with Toronto run clubs to reach active consumers
The protein bar is launching a series of pop-up events at different running clubs in Toronto.
Spotify’s ad revenue is expected to reach $2.1 billion this year
The music streamer has seen an 81% year-over-year increase in video streaming among Gen Z users.
McDonald’s stays on as top advertiser, followed by The Brick: AdEase TV
The QSR has been the most active advertiser for four weeks in a row.
Tapping into DJ culture, Knorr takes inspiration from Boiler Room
The brand has partnered with a DJ duo and a chef to launch an immersive experience.
Instagram and Snapchat roll out new features for teens and creators
AI, a simplified design, and stronger age restrictions are among the updates.
Captivate partners with Adelaide to improve data offering
Brands and agencies will now have access to detailed information on media quality.
What content do newcomers consume on TV and audio platforms?
MTM’s latest report provides a glimpse into the preferences of this demo compared to those born in Canada.
Captain Morgan hosts interactive ‘Huddles’ for NFL fans
The activation consists of a series of game-viewing parties at local partner restaurants.
McDonald’s continues its hot streak on radio: AdEase
The latest report shows the QSR recorded 5894 occurrences.
In a TIFF: How Peroni brought the taste of Italy to fans
During last week’s festival, the brand opened a Mediterranean-inspired space with samples of three of its beers.
Lay’s named global sponsor of the FIFA World Cups
The deal extends Frito-Lay’s role as a tournament sponsor for the 2023 Women’s World Cup.
Munchies returns to Canada with nostalgia-driven activations
PepsiCo Foods is launching an immersive experience and statue in Toronto.
Nearly one-sixth of Canadians pay for online news
A Reuters study shows that of those subscribers, 10% of Canadians opt for local media, while 43% choose foreign media.
