Craig MacBride
Coca-Cola lives positively
The company is running a national newspaper campaign to educate the public about its sustainability initiatives.
RNs get the star treatment
The Ontario Nurses’ Association has turned its members into celebrities in an effort to prevent job losses.
Big Bang Theory tops again
The sitcom is #1 for the fifth straight week. The Mentalist is #2 and Amazing Race 17 rounds out the top three.
Astral OOH goes amber
The company’s digital billboards will display urgent information from the police in the case of a missing child.
Proactiv cleans up in Montreal: Media Monitors, Nov. 15 to 21, 2010
In this week’s radio rankings, Sears is #1 in Toronto, and Proactiv Solution leads the pack in Montreal for the second straight week.
Toyota climbs aboard for Best. Trip. Ever.
The automaker helped develop the show with Discovery Channel for a new take on brand integration.
The Verdict: PepsiCo’s CFL refresh pays off
PepsiCo’s Nathania Dashner shares early results from the brand’s partnership with the CFL with MiC.
Burger King spices up the holidays
The QSR is unveiling the new Whiplash Whopper for shoppers on the run, and is targeting young men with its national ad campaign.
Pattison hits 60
The OOH company marks a new milestone with another digital board.
App-etite: WWF delivers the news
Via its latest app, the conservation organization is making it easier for Canadians to stay informed.
Nickelodeon gets T.U.F.F.
The Corus channel will air the premieres during a free channel preview that runs from Dec. 15 to Jan. 31, 2011.
Gift Wrap: Hallmark goes to Disney
The card company and the media giant are offering free social media e-cards as part of a holiday contest.
Elvis shakes, rattles and flies over YVR
Vancouver International Airport is trying to get Vegas-bound travellers to fly out of their home airport instead of heading south of the border for cheaper flights.
Staples serves up laptops
The office supplies store is trying to steal holiday shoppers from electronics retailers with an appetizing ad campaign.
Environics enhances digital products
The analytics and marketing company has teamed up with five digital media and marketing companies to provide more specific data.
