Craig MacBride
Virgin Mobile gets in the holiday spirit
The phone company’s holiday campaign will be on the streets, on the subway, in the malls and anywhere else shoppers might be.
Big Bang Theory stays on top
The sitcom holds on to #1 while Amazing Race 17 and Grey’s Anatomy round out the top three.
Sympatico.ca unveils ‘crisper’ homepage
Both the French and English portals get an overhaul with bigger photos, less text and reorganized content.
MasterCard waxes nostalgic
The credit card company is running a national campaign featuring retro-style claymation elves to promote its holiday retail discounts.
Ford gets lippy at the mall
The automaker is playing games with the public through digital storefronts in shopping centres during the holiday blitz.
Chevy is tops in TO: Media Monitors, Nov. 8 to 14, 2010
In this week’s radio rankings, the automaker is #1 in Toronto, and Proactiv Solution leads the pack in Montreal.
Honda milks 12-month ad plan
Integrated into every month of the 2011 Dairy Farmers of Canada’s popular milk calendar, the carco now has a year-long presence in the kitchens of the nation.
Quebec media band together for a good cause
La grand guignolée des médias, a province-wide food drive, kicks off with an awareness-raising campaign.
Gift Wrap: Holiday hosting with HGTV and Food
The Shaw Media channels are kicking off the holiday season with festive microsites and sponsorship by Canadian Tire and KitchenAid.
CTV lends media might to PepsiCo’s Refresh Project
The network has expanded its support of the campaign with a series of new commercials featuring grant winners.
DFC gets in the van, man
The marketing org has partnered with the ever-present Jam Van to get teens to start thinking more about milk.
CFL just keeps converting for TSN
The sports network broke records with its playoff coverage over the weekend, with more than 7.2 million people tuning in for at least part of the game.
Lost Girl gets second season
With over 700,000 viewers per week in its first season, the supernatural drama has been green-lit for 2011 with integration and sponsorship opps available on-air and online.
Proximity hires new VP, social strategy
Social media expert and former Hill & Knowlton VP David Jones joins the company after 18 years in PR and communications.
Would you like some insurance with that bikini?
Desjardins Financial Security is promoting its travel insurance in swimwear fitting rooms in Ontario and Atlantic Canada.
